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Mumbai, India, November 1, 2021/PRNewswire/ - Lexus India announced the opening of its new Luxury Customer Experience Center (GEC) in Vile Parle, Mumbai; it aims to make the Lexus experience more exciting. Mr. PB Venugopal, President of Lexus India, officially launched GEC in front of Lexus Mumbai officials (including dealer partner Pratik Malkan of the facility and other distinguished guests). Lexus Mumbai operates near Mumbai International Airport. In addition to Mumbai, Lexus also has GECs in New Delhi, Bangalore and Hyderabad.

All Lexus GECs aim to combine the Japanese "Omotenashi" philosophy with the Indian spirit of "Athithi Devo Bhava" to anticipate the needs of guests and provide them with an amazing Lexus experience.

The Lexus GEC in Mumbai is inspired by the adjacent Arabian Sea, where the façade is inspired by the ripple effect of the waves on the beach, blending with the vitality of Lexus. The granite cladding reflects a sand-like finish, reflecting the texture of the coarse sand on the beach.

The interior is a manifestation of warmth and elegance, displayed through different elements reminiscent of the sea. The guest lounge has a "night sky" ceiling, small spotlights add the effect of stars, full moon chandeliers illuminate the space, and the car display area is decorated with high reflective ceilings and walls, symbolizing the calm of the sea and inlaid with gold metal Sand texture paint.

Other areas use elements such as marble symbolizing the night sky, golden accessories for a brilliant day, and a cool blue palette inspired by sea water. This maintains the tranquil atmosphere of GEC and provides guests with a new perspective of elegance and minimalism. The whole concept of the Lexus Customer Experience Center is to provide a space designed to allow guests to feel the comfort and luxury of their own home.

Mr. PB Venugopal, President of Lexus India, said in his speech: "We have been working hard to bring the Lexus experience to discerning guests across the country through the Japanese "Omotenashi" culture, and are committed to building life-long relationships. We have successfully opened all over the country. Our customer experience center, we are happy to enhance our customer experience center in Mumbai-closer to the timeless luxury experience. To commemorate this special moment, Lexus’s most successful model to date, "Made in India" ES 300h, will be at the new GEC show We look forward to welcoming more guests to join the Lexus Carbon Neutral family and start a wonderful experience together."

Lexus India will soon expand its customer experience center network to Kochi, Chennai and Chandigarh.

In order to build the core idea of ​​a better tomorrow, Lexus India has a full range of environmentally friendly hybrid electric vehicles, including LC 500h, LS 500h, RX 450hL, NX 300h, the new ES 300h and gasoline LX 570 launched in October 21.

Lexus launched its flagship sedan in 1989, and its guest experience helped define the high-end automotive industry. In 1998, with the introduction of Lexus RX, Lexus introduced the luxury crossover category. As a leader in luxury hybrid vehicle sales, Lexus delivered the world's first luxury hybrid vehicle and has sold more than 2 million hybrid vehicles. Since its debut in India in March 2017, Lexus has been committed to creating a better tomorrow and redefining luxury goods in the world's fastest-growing major economies. The brand strives to consistently provide outstanding design and quality to discerning Indian customers, launching a total of 6 vehicles, 5 of which are self-charging hybrid electric vehicles. In 2020, Lexus launched its first locally produced model ES 300h, further strengthening its influence in the Indian market. Lexus is a global luxury car brand that is unswervingly committed to bold, uncompromising design, excellent craftsmanship and exciting performance. Lexus has developed its product line to meet the needs of the next generation of global luxury guests. Available in more than 90 countries. Lexus employees/team members around the world are committed to creating amazing experiences unique to Lexus, inspiring and changing the world.

Website: www.lexusindia.co.in Facebook: @LexusIndia Instagram: @lexus_india

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